Wednesday, August 4, 2010

Coalition of the Willing

Coalition of the Willing is a short animated film that discusses how individuals can use new Internet technologies to leverage the powers of activists, experts and ordinary citizens in collaborative ventures to combat climate change. The video calls for a new social revolution, bringing the fight against global warming to the people through online activism.

This carries a strong message about the power of self-organizing groups that goes beyond the fight against climate change. Using the internet to "find the others" is proving to be a successful tactic. The video highlights a return to the 60’s with the “birth of a new individualism;” shrugging off mass-market culture and bringing forth a new era of individual expression.

Coalition Of The Willing from coalitionfilm on Vimeo.

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