Alfred serves as a reminder that simple is often better, just because it works. The lack of electricity never throws him off. The lack of funding means he’s creative in ways that he recruits people from around the city and country to report news to him. He uses his cell phone as the major point of connection between him and the 10,000 (he says) that read his blackboard daily.
Not all Liberians who read his news are literate, so he makes use of symbols. Whether it’s a UN or military helmet, a poster of a soccer player or a bottle of colored water to denote gas prices, he is determined to get the message out in any way that he can. Advertising works here too. It’s $5 to be on the bottom level, $10 to be on the sideboard and $25 on the main section. He doesn’t get a lot of advertising, but he manages to scrape by.
His plans for the future include decentralizing his work; this means opening up identical locations, in other parts of Monrovia, and in a few of the larger cities around the country. One shouldn't bet against Alfred either, he’s a scrappy entrepreneur on a mission to bring information and news to ordinary Liberians. He’s succeeded thus far, and has every chance to expand his idea.